Monday, November 15, 2004

Pavlov would be proud

Good evening, I'm Donna White. Thanks for joining us for the 10 o'clock edition of KRKT News 4 Arkansas.
Our top story tonight - a question that's been racking the nation.
[roll file video, Christmas shoppers]
[begin voiceover]

It's that time of year again - Christmas. And though some would argue that Thanksgiving has been pushed aside in favor of glittering lights and plastic ornaments, the economical impact brought on by the frenzy of Christmas shoppers is not to be ignored. And now, after months of deliberation by the Retail Council of North America, a consensus has been reached. The official smell of Christmas is, in fact, 'The Smell of Christmas' created by Arkansas' own Aromatique.
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[insert graphic, Linda Epstein//Aromatique Spokesperson]
" Well, we're just so extremely flattered by this honor. We've always known what an impact this scent can have on retail shoppers as well as in the home. It promotes the sense of contentment and well-being we all long for around this time of year."
[roll file video, frenzied Christmas shoppers]
[begin voiceover]
The Aromatique scent was chosen over dozens of others because of it's ability to inspire shoppers. Blair Thomas, a chosen shopper who testified at the Retail hearings, tells KRKT what that scent has meant to her.
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[insert graphic, Blair Thomas//Council Witness]
"It just really speaks to me, ya know? As soon as I walk into a store that's got those plastic bags of pot-porri out, I get this urge to shop, ya know? It's like, as soon as I smell it, I can remember all those gifts I meant to give to Dad last year, ya know?"
[roll file video]
[begin voiceover]

And Blair Thomas isn't alone. The Retail Council estimates that 8 out of 10 retail shoppers can be influenced by a scent associated with Christmas-- and a stunning 6 out of 10 shoppers will purchase items not originally intended when that scent is present. These figures prompted the council to take action and elect a scent that could be used in retail stores across the nation.
[roll soundbyte]
[insert graphic, James Esbenbach//Retail Council of North America]

"We really felt that by eliminating competing "Christmas" scents, shoppers could have a more uniform shopping experience. Now there will be no other inferior scents interfering with shopping urges-- which our statistics show will promote a stronger buying season this Christmas."
[Camera 2, Donna White]
Now that the council has chosen Aromatique's "Smell of Christmas" as the official scent of Christmas, all other scents must be removed by Thanksgiving Day. Officials say this will give the nations biggest shopping day, traditionally the day after Thanksgiving, a big boost.
[Camera 1, Donna White]
And in other news, a tractor-trailer carrying the last of the yuki-yuki trees-- thought to carry a microbe resistant to AIDS, cancer and all other forms of disease -- has burst into flames. Officials say nothing remains of the 18-wheeler except for 2 back tires and the steering wheel...........

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